Around 46% of all Google searches are local, meaning your company needs to have a killer search engine optimization (SEO) strategy to bring in more traffic from your neighborhood.
But unless you know the best local SEO tips, you could waste time and money on techniques that make a minimal difference. This could allow your rivals to get ahead of you in the local search engine results pages.
That’s why we’re going to go through five essential local practices that can help you increase footfall in your store.
Let’s dive in and learn more about effective local methods.
1. Review Your Site for Local SEO Errors
If you haven’t reviewed your business website in a while, you should spend some time looking for areas where you could improve your site’s local SEO. This may include fixing broken links, removing information that is outdated, and checking for Google Search Console errors.
Once you have corrected these mistakes, you can then begin adding other key elements to your local SEO strategy.
2. List Your Business in Local Directories
There may be many local directories for your area, and you should ensure your company’s details are consistent and correct in each one. The most important online directory is undoubtedly Google Business, so you should give this site the most priority.
Update your contact details, add images, and ask for customer reviews to create an impressive listing that gets more local interest.
3. Optimize for Local Keywords
Using location-specific keywords is vital when advertising to nearby customers. Try not to keyword stuff, but liberally sprinkle local phrases throughout your website pages and your blog posts.
To find out what words people are entering into search engines, you can use one of many online keyword tools to help you find the terms you need to include in your content.
4. Develop a Mobile-Friendly Website
One of the most crucial online marketing SEO tips is to have a mobile-friendly website. Should customers be on the move and be looking for products and services such as those provided by your store, they can find your pages and get directions to your door.
Mobile marketing is only likely to become more vital, so this is an area you should address sooner rather than later.
5. Gain Local Backlinks
There will be many other people in your neighborhood running a business and hoping to get better digital marketing results. For a win-win solution, you could agree to provide each other with backlinks to strengthen your SEO.
Just be sure to only work with reputable sites that you are happy for your business to be associated with.
These Local SEO Tips Can Boost Your Business
Using the right local SEO tips can help your business build up a loyal customer base from your surrounding neighborhood. It’s a good idea to first perform a site audit and to add local keywords throughout your web pages. You should also claim your local business listings and ensure your site is optimized for mobile users.
This can help local customers find your web pages and encourage them to call in and browse your store.
Before you begin enhancing your local SEO, be sure to read more of our business posts.
