Tell me honestly, how often do you pay attention to competently written texts? Agree, they don’t look good at all. Sometimes you may notice excessively long sentences or completely incomprehensible presentation of information. Sometimes product descriptions contain a lot of unnecessary epithets and metaphors, which often overloads the text. However, today we will talk about another type of text, namely the UX-letter. In fact, you already use it today and it happens all the time. You can look for some best ux writing examples. In essence, the above-mentioned type of text is the content of menus on websites, words in pop-ups, explanations in tips for use and even inscriptions on function buttons. This format of texts is a kind of conductor between the consumer and the web product. It is it that is responsible for the informativeness and mutual understanding. So how do you get a positive response to your web product? That’s right, create a manual.
Who Reads You and What are They Looking for?
First of all, it is essential to understand that any text should be focused on people. What does it mean? It’s simple, you have to write in a short, informative, and interesting way. The task is not easy, but still is possible to implement. Many business owners believe that the quality text is the one that is well-received by search engines. There is some truth in this, but many of them are poorly perceived by humans. It is important to observe the fine line and to find a balance. Moreover, if after visiting your resource, the potential client will be satisfied, one is more likely to return. This means not only a profit increase, but also the bigger attendance.
So, next, let’s think about how people perceive information, and most importantly, how they filter unnecessary information. Most often, the consumer has a specific request, the answer or solution to which, one intends to find. In recent times, the diversity of the market spoiled consumers,which takes away their patience and attention span. The potential client no longer wants to wade through the large volume of text, to yield to aggressive marketing and so on. He wants a clear and straightforward structure, a good search box, and responsive customer service. Anyone spends literally seconds searching for a clue to resolve one’s issue. If it’s not there, the consumer will move on, leaving your resource behind. So how do you retain them? How do you write in a way that makes sense?
How to Attract People With Your Text?
Although each type of text has its’ own rules, there are some commonplace truths that apply everywhere. Let’s start with the basics:
Clarity and brevity
The first task is to understand and analyze your own audience. What characteristics can you spot? Maybe it’s some cultural stratum, or humor that is unique to the region. Maybe your customer accepts business communication only? Based on the information obtained, try to create texts that are easy to understand and meet the needs of the audience.
Title and structure
Next, let’s analyze the structure of the text and pay special attention to the title. They are, too, must meet the laws of informativeness. Avoid too florid and verbal incontinence. All should be short and immediately catch the customer’s attention. A person must understand what is in this section or what he gets when you click on the button.In addition, the consumer will not pay attention to your text if it does not promise progress in the request.
Devide into blocks
Take care to divide the text into blocks. The human psyche is always trying to protect against a useless waste of resources. In this case, no one will pay attention to the huge texts. After all, the consumer came for a solution to a problem, not a library. In order to retain the customer and gently inform, divide the text into separate blocks, where each of them will carry one specific message.
Make the redirect link clear
If your text should redirect a person to another page (for example, where they can buy a product or order a service), make sure they understand where the link leads. Gently lead your users to the actions your business needs.
Liven up your text
Add some graphic add-ons. An increasingly popular method today is the use of quality lifestyle photography. The main thing is not to overdo. Choose only the most relevant solutions.
Lure the customer from the beginning
Give basic information in the beginning of the text, and then gradually develop the topic. This will allow the visitor to be interested and continue reading. After all, a person will expect that further will only get better.
Bottom Line
Text is an important tool that can both enhance a good impression of a resource and completely ruin it. Above we have described only general recommendations for writing and, unfortunately, each type of text has many more specific aspects. You can read about them at the link above. In any case, the true purpose of this article, show you the need to pay special attention to informativeness and change the attitude to the texts as such.
