The fashion industry was once one of the hardest businesses to break into. The rapid rise of internet-based, on-demand printing companies has allowed aspiring designers to create t-shirts, hats, and embroidered polo shirts to introduce their style to the public.
All an aspiring designer has to do is upload a design to an on-demand printer’s website and select the article of clothing they would like their design to appear on. They can order one item or a hundred, and they can sell their designs on an e-commerce website. You can click here to see an example of this.
The fact that it is so easy to start a fashion line inevitably means that more people are doing it than ever before. There are millions of fashion design e-commerce stores online, so you must find a way to make yours stand out. Here are things you can do to get people to notice you.
Have Giveaways
No person in the history of business has ever started a successful company without spending any money. Giveaways are one of the least expensive ways to introduce yourself to the public.
You can use social media or email campaigns to get the word out about your giveaway. You can also have a table at a local festival and raffle off an item or two. If you are concerned about cost, you can always charge a dollar for a raffle ticket.
Use Social Media
You probably already figured out that you can post a link to your e-commerce store on your Facebook or Twitter page. However, there are a million people posting links to items from their e-commerce stores online.
You need to ensure that people who are likely to buy your products will see them. Think about who your target audience is. Do you have a t-shirt that Democrats would love? Would cat lovers adore the embroidered image of a kitty on the blouses you are selling?
If your shirts espouse a certain political ideology, you should join groups on Facebook for the political group that would buy your shirt. If your clothing features an animal, you should join groups for lovers of that animal.
Instead of just tweeting an image of your shirt along with a link, you should hashtag a word or phrase that your potential customers are likely to notice. If you have a shirt that would appeal to gamers, hashtag the name of the game. If you have made a shirt for fans of a celebrity, remember to tag them in your tweet.
Hire an Instagram Influencer
You may want to consider hiring an Instagram Influencer to promote your product. You should know that this can be rather expensive. The amount of money you will pay for a mention will depend upon how many followers an influencer has.
You should not just pick the person with the most followers. You should select an influencer whose followers are likely to buy your product. Remember to take the age, sex, and public image of the person under consideration.
Starting a fashion line is an exciting venture. Your fabulous products deserve to be seen. Take the time to do a bit of research and post your products in all the right places. Who knows? You might be the next big fashion designer.
