For many small businesses across the country, surviving the COVID19 pandemic and the subsequent lockdowns meant cutting down advertising expenses. 2021 has been kinder for marketers. Many small businesses have resumed their plans to acquire new customers. But, improving marketing ROI is still the main objective for many in the post-pandemic world.
A new challenge that small businesses are facing is that the average consumer is numb to digital advertising. We have been stuck in front of screens for so long that digital marketing doesn’t work on us anymore. That’s why physical, out-of-home marketing tools and techniques will be very important in the post-pandemic world.
A high-quality backdrop can easily spice up your corporate event. But, cost-cutting is still the number one priority. So, marketers need to ensure that their backdrops, event banners, etc., last for long periods. Here’s how marketers and small business owners can make these efficient marketing tools last for longer periods –
How Long Do Backdrops Last?
There are no definitive answers to this query. Many factors shorten the lives of outdoor marketing tools like backdrops. But, with proper maintenance, they can easily last outdoors for ten years or more. The key factors that harm the lifespans outdoor marketing tools are –
- Long periods of exposure to UV rays.
- Adverse weather conditions.
- Low-quality frames and fittings.
How to deal with these threats? Here’s a guide.
Buy High-Quality Backdrops Made of Polyester Fabric
Certain materials fade whenever they’re exposed to direct sunlight. That’s why choosing marketing tools made of naturally UV resistant materials like high-quality polyester fabric is very important. Add eco-solvent inks on top of these fabrics, and your backdrops will always be resilient to direct sunlight. They’ll also last longer.
Make Your Marketing Materials Weather-Proof
Apart from sunlight, the biggest threat to outdoor marketing materials is adverse weather conditions. That’s why indoor banners, posters, backdrops, etc., always outlast the marketing materials that are placed out in the elements.
- Be mindful when placing your marketing materials – opt for sheltered locations whenever possible.
- Look for backdrops with robust aluminum frames. These sturdy frames will ensure that the backdrops deal with windy locations. The risk of wind-related damage is even lower when your banners and backdrops come with protective plastic attachments.
- Make sure the installation process is perfect. For example, if you don’t tightly attach your backdrops to walls or booths, they may experience wind damage.
Colors
Believe it or not, the colors of your outdoor marketing materials will dictate their lifespans. That’s because colors directly determine how resistant to fading the marketing materials are. Since blues and greens have more active UV wavelengths, they are quite resistant to fading. On the other hand, red and orange have relatively inactive UV wavelengths. Hence, they’re more susceptible.
Make sure your provider of posters, exhibit backdrops, or event banners offers customization options. Never settle for pre-existing templates. Instead, design custom marketing materials that are perfectly modified to suit your brand. You can also choose the right colors to make them last longer!
