The internet is a space where people all over the world can connect with one another. Your business doesn’t have to be confined only to your language, its ads can also reach out to potential customers in other languages and cultures. By targeting your audience with targeted ads in their native language, you are able to better communicate your offer and create an emotional connection that helps increase conversion rates. In this article, we’ll discuss how you can leverage multi-lingual advertising for your business!
How to use multi-lingual ads:
Target your audience with targeted ads in their native language, you are able to better communicate your offer and create an emotional connection that helps increase conversion rates.
Since our first blog post on increasing sales with targeted, multilingual ads was so popular last year (the comments section is a goldmine of information!), I wanted to continue the discussion by sharing some new insights about targeting audiences through ad copy. In particular, I want to talk about which languages should be prioritized as they may have different effects on clickthrough rate than others; those who speak Chinese or Russian might not respond as well to your offer as someone who speaks Spanish.
The post will give you information on how to use multi-lingual ads and what languages should be prioritized in order for them to have a higher chance of conversion rates. Have no fear, there are tips that we can share with all of our readers!
How to create an emotional connection?
Remember: if you want people from different cultures or countries around the world to relate emotionally (and not just logically) then make sure your ad is tailored specifically for their native language – because it’s more likely they’ll click when written in their first language! And by targeting them with an ad that matches their culture, ethnicity, religion, preferences, etc., not only will you be able to reach a more specific audience, but your conversion rates are going to increase.
Why is it important?
It’s not just the language in which your ad copy is written that matters – also take into account whether or not they’re right-handed! That might seem like an odd one, but people who use their left hand for certain things (commonly those from countries where English isn’t the first language) have been shown to convert almost 30% less than those who only used their dominant right hand when interacting with ads on Facebook. So before rolling out your campaign across all languages and cultures, start by targeting different audiences for each culture/language group so you can optimize conversions based on these findings!
How can you use this information?
– As mentioned before, because these people are using their weaker hand for certain interactions on your ad campaigns it’s important to know what type of person they are and the culture in which they live. After all, advertisers don’t want a right-handed English speaker from Australia clicking an ad that would be perfect for someone who is left-handed and lives in Nigeria! To find out where your audience lies by exploring different languages/cultures so you can optimize your ads based on these findings. Happy advertising!
– If you’re looking at language options within Facebook Ads Manager or Power Editor: You’ll need to create separate Ad Campaigns with each targeted language (or multiple targeting methods) – if not, your ad will only show to people in that country.
When you’re setting up targeting methods within Facebook Ads Manager or Power Editor: If English is one of the languages, it’ll be set as a default – but make sure not to forget about any other languages you want to target! That’s why we always recommend using “All Languages” instead if all your language needs are met with just English.
If an advertiser wants their ads shown for specific types of users and has no preference on which countries they should see those ads then All Languages would need to be selected when creating this type of campaign so that the whole world sees them (with targeted text) rather than just one country. For example, Audi might have a marketing strategy that focuses on a more global audience, so their ads would be shown to all countries if All Languages is selected when creating the campaign.
This works for both text and image ad types.
Select your target languages from the drop-down list and enter your creative copy in other languages (or leave it blank). When you’re done setting up your targeting method click “Save.” You can also edit this at any time by clicking on the name of your targeted language or editing an individual placement’s settings – just make sure to save before closing out!