THE ULTIMATE GUIDE TO PENDO

Pendo is a product-experience tool that helps software makers to streamline customer onboarding and increase software adoption. The features of Pendo are all focused on helping the clients to learn the working of the company’s product. Pendo offers several tools to the app makers so that they can gather the product usage data so that the company can improve the quality of their products according to the needs of customers. Want to learn more about Pendo like what are its features or about pendo pricing? You can go through the below-given article.

What is Pendo?

Pendo is a product-analytic app that is designed to help software companies to analyze when and how their product is used by the customers. This platform enables the software designers and manufacturers to procure feedback from their clients that how their product is benefitting them if there are any issues with the product and informational insight about the engagement of customers with their product is also provided. The main purpose of Pendo is to help the customers to use the product without any glitches. 

Pendo provides some tools to the software companies so that these companies can analyze their customer usage and based on this information the organizations prioritize the features and updates of the product as per the needs of the customers. For example, the behavioral analytics tool of Pendo allows the organizations to avail the data such as time spent by customers on the product, which feature is used frequently, what is the latest trend in the market, etc, and then this extracted data is analyzed to make changes in the app based on the results.

What are the features of Pendo?

Pendo is mainly designed to show the software organizations through the options of in-app analytics and feedback that how the app is used by the customers and what they feel about the company’s app. Pendo also provides training and guidance features that help the customers to learn how to effectively use their product. 

The main features of Pendo are as follows:

1. Providing insights on the usage of the product: Pendo has a product-analytic feature that allows the company to learn how the customers navigate through their app, which features of the app is the most interactive for the customers, and which features they hardly use. The data is collected by the company through the mobile and web-based versions of their app.
2. In-app surveys: Pendo believes that in-app surveys and polls are more responsive compared to e-mail surveys. Therefore, a software company should send surveys and polls directly to their app to know how they feel about their company and the app.
3. Guidance and messaging via the app: Pendo allows the app makers to create in-app walk-throughs and tutorials that guide the customers to use different features of the app in the best way so that they can make the most out of it. Pop-up messages can also be scheduled to highlight the new product features. A software designer can add links to tutorials within pop-ups so that customers can easily find answers to their questions.
4. Getting feedback from customers: The product-planning tool of Pendo helps the companies to organize the procured feedback of the customers and prioritize the features having high value accordingly. Also, this tool allows the company to update the customers on the status of their suggestions.

Pendo pricing

Pendo is a product experience platform that offers tiered pricing plans based on the number and type of features. The pricing for the higher tiers is never listed on the website by the organization. Once the CEO of Pendo stated that the packages start around $99 for each month. Looking at reviews on Capiche the starting price for a single product for a year was $2,000-$5000 and for lower-tier packages, the price for a year was around $12,000. Pendo is a successful tool that offers great value for money.

Conclusion

Pendo is an in-app analytical tool that allows software organizations to create basic product tours. There are several features such as in-app survey, product road map, in-app messaging, product planning and analytical tools, etc which help the app makers to upgrade their app to fulfill the requirements of their customers.