TikTok vs YouTube: Which Platform Is Best for Marketing?

Did you know that in 2021 there were over 30 million YouTube Premium subscribers? Video streaming platforms like TikTok and YouTube have taken the world by storm since it offers quick entertainment. But, it can be challenging to know which one is better for increasing social media marketing.

So, when it comes to TikTok vs YouTube, which one comes out on top? In today’s post, we’ll help you decide which social media platform is the best for boosting brand awareness. So, by the end of this post, you’ll know which one best suits your needs.

YouTube for Marketing

As you already know, YouTube is one of the oldest social media platforms, which has established a strong following. But, even with its popularity, YouTube has undergone certain changes that have stirred its followers to other social media platforms. But, there are several benefits to using YouTube for marketing.

For example, you’ll be able to create longer videos that can present your brand in a way that draws in more customers. Moreover, YouTube is the go-to platform for searching for specific niches that people can’t find on other ones. On top of that, the Youtube trending page lets you understand the current trends, giving you the upper hand while creating video content.

Unfortunately, when it comes to YouTube vs TikTok, TikTok offers easier video creation since YouTube videos require more expensive video production equipment.

TikTok for Marketing

One of the reasons companies use TikTok for marketing is that they can create fifteen-second videos without spending too much on video equipment. All you need is a cell phone!

Moreover, people tend to use TikTok since they don’t want to spend too much time watching videos like those found on YouTube. Tiktok also doesn’t demand perfection. That means you can create simple videos that’ll gain thousands of views within days of posting.

Sadly though, TikTok offers no “click to buy” button like YouTube. This can prevent you from making money through videos.

Furthermore, the target audience is on the younger side (16-24), so you’ll need to adapt your marketing strategy to them. Finally, all videos are limited to fifteen seconds, which means you can’t expect to showcase your brand as freely as you would like.

TikTok vs YouTube Marketing Explained

As you have seen, when discussing TikTok vs YouTube, YouTube comes out on top as the best way of promoting your brand on a social media platform. But, of course, if you want to have a successful digital marketing campaign, you’ll want to use both social media platforms. Moreover, you may want to use a digital marketing agency to help you manage these platforms since it can become tedious to create new content.

Did you find this post helpful in learning about TikTok and YouTube for marketing? If so, feel free to browse through our large selection of SEO-related content before you go!