Memes have entirely taken over the internet arena. Rage Comics. Old Spice. Success Kid- these have all spread across the internet and are continuously evolving. From elaborate photoshopped pictures to simple images with little to no editing, memes come in varied sizes and shapes.
Clever marketers and business professionals are jumping on the scope of using these viral elements to their best benefit. That’s because people love good memes these days. They are clever, funny, and great for sharing on social sites.
Marketers are hijacking or, to say, meme jacking popular memes for describing certain situations. These are considered the best way of creating engaging and fun marketing content that shows off the likability and personality of a brand.
Some tips that can help you in making hilarious memes are as follows:
1. Use Top Quality Videos and Images
The quality of a video or an image helps a viewer form their very first impression about a certain meme. Hence, it works to color correct the picture before using it and avoid blurry visuals.
It is also crucial to pick the right aspect ratio for the meme, depending on the platform you want to share it on.
2. Incorporate Elements in a Way that the Audience Appreciates It
Keep in mind that using different memes can be successful only when the audience appreciates them. Your hijack of a meme will be a successful marketing endeavor if the people pay attention to it.
You must ensure that the audience builds a direct connection with your meme. Make sure they understand it and consider it to be funny. These things are way crucial than your meme being wildly popular over the internet.
3. Consider the Text Carefully
Of course, the image used in the meme will help in improving its visual appeal, but text, especially witty text, will offer context to the meme while making it memorable at the same time.
Therefore, you need to put in good money in the copyrighting of the memes you are going for. Next, insert relatable and quippy texts. At the same time, you must avoid making the meme texts wordy because unnecessary words can ruin their effect.
You must also ensure creating the text in large and easy-to-read fonts, so you save the audience from the pain of squinting.
4. Meme Should be Related to Your Brand
As per studies by Facebook, posting about varied subjects in relation to your business is one of the best ways of driving relevant engagement. This information is very true for the majority of the marketing channels.
This is because the audience on these channels associates content with the expertise of a business. Hence, regardless of the meme that you are going for, make sure it is perfectly related to your business or brand.
5. Keep Up with the Trends
Keeping up with the trends means finding good fodder for creating meme content that gets viral in seconds. For your information, speeches and comments by world leaders, red carpet wardrobe malfunctions, and YouTube videos form the main fodder for viral memes.
Keeping a close watch on the well-known news and video-sharing platforms will help you in creating top-quality memes. Leveraging any viral trend as fast as possible will increase the likeliness of your meme to be shared on varied platforms.
6. Try to Be Entertaining, Witty, and Funny
Memes are of no effect if they do not have the entertainment quotient in them. Of course, you must always ensure that your target audience clearly relates to the meme you have created but refrain from being too serious. Make the tone of the meme as witty or as funny as possible.
7. Do Not Cut Corners in Using a Good Quality Meme Generator
A good quality and highly efficient meme generator like InVideo can help you make memes online and absolutely free of cost within just a few seconds. And yes, you can even create memes that stand out.
Using a meme generator is always less invasive and even less time-consuming because everything is available in a ready-to-use format. You can easily upload images, add text to the pictures, and export the same in the desired format.
Meme generators available online even give users the scope of creating memes and sharing them on varied social media channels like Instagram, Twitter, and Facebook. Users can even add memes to their YouTube videos.
These meme-makers come with templates that make the job of the user easy. There is a huge selection of templates to choose from in the stock library of these meme generators. So, you can easily pick one and customize the same as per your requirements.
8. Carry Out Proper Background Research
Background research in the context of using memes is essential, so you easily escape social media embarrassment. Of course, it will be embarrassing to find out the origin of a meme from someone else who has watched the same meme on your channel.
Even if you are using a viral meme with several shares, make sure you know the meme’s origin. While it is true that no brand can ever suffer from the jacking of a wrong meme, it is always better to be safe. Why apologize to the offended prospects when you can always research using a meme?
9. Brand Identity Is a Must in Marketing Memes
As a business, if you are considering memes to be an integral part of your digital marketing plan, make sure to incorporate your brand’s identity in the memes. You have this flexibility of poking fun at your brand or product but do not take this opportunity to joke at your customers.
Remember, not all of them will like funny memes where they are the center of the fun. Also, one insensitive remark on your end and will ultimately hamper the image of your business.
Over to You
Hopefully, the above tips will help you create hilarious memes. By hilarious, it means memes that are not just fun to create but even fun to watch. So go ahead and impress the people with your creativity!
