At Dunkin’ Donuts, we know that understanding your customers is the key to successful marketing. That’s why when we conduct marketing research, our first step is always to find out who and what is important to our customer base. Once you have a clear understanding of these things, it becomes much easier to make decisions about how best to reach them with the right information at the right time.
Our goal is to provide the best coffee and donuts in your neighborhood, but we also want you to have a positive experience when visiting.
In order to do this, it’s important that our stores are clean and comfortable.
We offer free Wi-Fi with all of our hot beverages so customers can relax and unwind.
We offer a drive-thru window so you can visit us on your way to work or the airport, and of course, our menu is available online for those times when we’re not near one of our stores.
The point here is that understanding what matters most to customers allows Dunkin’ Donuts to make decisions about how best they should reach them with information at the right time – whether it be through social media, email campaigns, in-store promotions, or coupons via text messages. These are just some examples from among many ways that marketing research helps keep Dunkin’ Donuts top of mind for consumers every day!
when a firm like dunkin’ donuts conducts marketing research, what should its first step be? information.
To give customers the opportunity to enjoy their favorite coffee and breakfast items every day of the week (including weekends!), we offer franchises for sale in areas across America – from California to Florida! We also have to license agreements with over 20 international partners who run more than 500 restaurants around the world. So wherever you are, there’s sure to be one near you. And if not now, then eventually as our franchisees continue to grow.
What Does Dunkin’ Donuts Do When It Conducts Marketing Research?
Firms like Dunkin’ Donuts conduct marketing research when they want a better understanding of what consumers want or need so that it can provide those products or services in its business operations.
A firm like dunkin’ donuts should have a marketing or research plan in place when it conducts marketing research. This will determine the type of information that needs to be gathered, who is being surveyed, and why. For example, if they want to know how often people visit their stores on weekdays versus weekends then they need to survey a different group each day of the week instead of surveying one large group at random times throughout the year.
Dunkin’ Donuts has been conducting market research since 1950! Here’s what we do:
We’ve researched everything from types of food products customers are looking for during various seasons (like iced coffee in the summer and pumpkin spice when it’s fall)
We’ve also researched how much information people want about our ingredients. Some just care if we use pure cane sugar while others like to know every single ingredient that goes into their donut!
But there is one thing all Dunkin’ Donuts guests have in common: They love “Doughnuts”! And they’ll never forget where they first had them – which might be why these holiday flavors come back year after year. Of course, you can always try something new when the seasons change.
To what types of food products customers are looking for during various times of day (like breakfast sandwiches at morning rush hour or a bagel with cream cheese, bacon, egg, and tomato after lunch).
We’ve also researched how much information people want about our ingredients. Some just care if we use pure cane sugar while others like to know every single ingredient that goes into their donut! But there is one thing all Dunkin’ Donuts guests have in common: They love “Doughnuts”! And they’ll never forget where they first had them – which might be why these holiday flavors come back year after year. Of course, you can always try something new when the seasons change.
We also know that when people are on the go – they want to experience Dunkin’ Donuts without having to wait in line, which is why we’re always looking for innovative ways of improving our service and convenience.”
“And we can’t forget about social media,” says Karen Raskopf, Senior Vice President Global Marketing at DUNKIN’ DONUTS®. “We strive to be a part of conversations happening among our guests now by being active on platforms like Facebook, Twitter, and Instagram. And sometimes it’s just as simple as taking their picture while they enjoy a donut or coffee!”