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You’re almost ready to launch your next conference. But first, there are a few simple steps you can take to make sure you get all the marketing exposure that you deserve.
– Strategically “sneak peak” your speakers and topics on social media.
– Get early feedback from attendees and speakers.
– Embed questionnaires, surveys, and contests into your website.
– Hold an online press conference to build anticipation before the big day.
1) Sneak peak on social media: Spend some time adding a little teaser to each of your speaker bios on Facebook, Twitter, LinkedIn and Instagram so that you get noticed by people who might not have seen it yet. It’s a simple way to start a conversation and get people excited to find out more.
2) Get early feedback: One of the best ways to generate buzz about your event is to solicit feedback from your speakers and attendees. Even if you’re just asking for a simple question or comment, it can be difficult to get basic data on your event’s social media presence, website traffic or number of sales before the date has passed. But with the right tools, it’s easier than ever!
3) Embed surveys, contests and questionnaires: The best way to get people talking at your event is through targeted, interesting content that they actually want to share and discuss. Don’t just ask them questions on social media – ask them for help building interest in your conference.
4) Hold an online press conference: Nothing generates more buzz about your conference than a live press conference – whether it’s webcast, video or streamed audio. It gets people excited just thinking about the interaction and access that they might have!
5) Make a simple landing page for your conference: A landing page is a single web page that serves as the hub for all of your event’s social media posts, links to videos, photos and questions. It makes it easy for people to get the information they need about your event in one place.
Visuals are key! A webcast press conference allows people to watch or listen on their computer, while videos or streamed audio press conferences can be viewed on mobile devices. Videos can even be shared on social media.
An online press conference is an easy way to reach attendees and speakers who can’t make it to your event. It allows you to connect with your community in real-time, which builds enthusiasm and anticipation. It’s also a great way to get early feedback on topics, speakers and content while you’re still planning your event.
The most important thing is to spread the word about your conference as early as possible. We suggest starting before you even have a venue or date set in stone. Test out different promotional strategies and see what works best for your audience and budget. You can create free conference flyers using PosterMyWall for your promotional strategy.
While there’s no definitive list of tools that will help you succeed, there are some great ones out there! Here are a few that we recommend:
– MailChimp or Constant Contact for email marketing.
– Eventbrite for registration and ticketed events.
– SurveyMonkey or Typeform for surveys and questionnaires.
Press conferences are an important part of the promotional process and should be held as soon as possible after your event has been announced.
Press conferences, like all events, work best when you let people know about them in advance. Fortunately, you can hold an online press conference and share the details using a flyer. Create your own flyer in no time using a free online flyer maker!
It’s difficult to predict the exact number of attendees, but industry experts agree there is a strong correlation between event size and success. A study conducted by Robert Half International in 2013 reported that 80% of projects with over 500 attendees had positive results and 85% of projects with under 1,000 attendees had positive results.
When it comes to planning an event, the more time you have, the better! (And even if you think you don’t have enough time, start anyway!) However, figuring out how long your event will take is a lot easier when you’re doing your homework beforehand. Many event planning companies, such as Eventbrite, have built-in tools and apps to help you plan your event.
Facebook is the most highly trafficked for online press conferences on a global basis with more than 1 billion monthly users and Twitter has a whopping 328 million monthly users. The social media landscape is constantly changing, so review your options often to stay on top of the latest trends.
Once you know who your target audience is, it’s time to get creative with how you reach them. There are many different ways that people can be reached, including through traditional means such as email, phone and snail mail. But there are also a wide variety of social media platforms that people use every day and you can use these tools to find your audience on a larger scale. Once you’ve figured out how you want to reach your target audience, it’s time to figure out how to make the connection.
To get your audience talking about your event, ask them for help! One of the most effective ways to generate interest in an event is to keep them talking about it in real-time. To do this, you will have to set up a number of polls, surveys and content on your website and social media channels so that people feel more connected and engaged. There are many different tools that people use to share content and create these polls, surveys and questionnaires: Google Forms, Poll Everywhere, Typeform, SurveyMonkey, Wufoo and SurveyGizmo.
Setting up an easy-to-use poll is a great way to promote your event and get people talking. The easiest way to add a simple poll is with a tool like Make A Poll from MakeAMop.com, which allows you to create polls with 4 questions in under 20 seconds!
One of the most effective ways is to create some social media buzz around your event for free! People love posting questions, photos and videos about things they are passionate about – especially when they feel part of it. So, instead of waiting for other people to talk about your event, you can set up a Facebook page specifically for your event and post regular updates using Facebook posts. Use PosterMyWall’s Facebook post templates to create high quality content for your event page in no time, without the need to hire a graphic designer.
The best events always have a good community aspect to them. A large portion of your job as an organizer is promoting the event with your community, giving value and answering questions. If you don’t get the people involved enough to talk up your event, then you won’t really have a successful event. You need to start talking about the event very early and post it on various social media channels (Facebook, Twitter, Youtube, etc.) Use a variety of platforms to promote your event because Facebook is the most popular among all social media platforms followed by Twitter and YouTube.
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